A new study suggests you may be viewing more video than ever, with video apps like Google’s YouTube and Amazon’s Prime Video on the rise.
According to the study, which analyzed 1.7 million YouTube videos, YouTube’s average number of views per day was up 23% over the previous year.
Meanwhile, Prime Video saw a 23% increase, and Amazon Prime Video has risen 23% year-over-year.
Amazon Prime video is the most popular app in the U.S., according to Nielsen, with 3.1 million subscribers.
Amazon says it has more than 2.5 million Prime members in the United States.
Other video apps that saw a jump in subscribers were Instagram (2.6 million), Snapchat (1.8 million), YouTube (1 million), and YouTube TV (1 Million).
The study also found that the average viewing time on YouTube videos was up 26% in the first quarter, and that YouTube has gained 5% of its daily video audience in the past year.
While this study is still a relatively small sample size, the trend shows that viewers are willing to pay extra for video.
It also shows that YouTube is still growing, and is only expected to grow more rapidly in the future.
This article was originally published by Business Insider.